HOIA, Firming eye serum, 10ml

Developed after two years of research, this innovative and luxurious eye serum delivers effective care without unnecessary additives. The serum hydrates, brightens and firms the eye area, reduces puffiness, smoothes lines by up to 74% in just one hour and fades dark circles.

Active ingredients:

Lifton® Xpress

• Immediate firming effect

• Smooths fine lines by up to 74% in one hour

Bakuchiol (plant-based retinol)

• Promotes skin renewal

• Firms and stimulates collagen production without irritation

Multimolecular hyaluronic acid

• Deeply moisturizes different layers of the skin

• Keeps skin plump and soft

Caffeine

• Stimulates blood circulation

• Reduces puffiness and dark circles under the eyes

Niacinamide (vitamin B3)

• Protects against moisture evaporation

• Improves skin tone and evens out pigmentation spots

Organic herbal hydrosols (peppermint & rosemary)

• Acts as a serum base instead of water

• Provides light botanicals and a natural scent

Rosehip oil, vitamins C & E and peptides

• Nourishes and protects the delicate skin around the eyes

• Peptides promote collagen synthesis and prevent wrinkles

SEABALANCE – algae-based renewable emulsifier

• Replaces traditional emulsifiers

• Soothes, moisturizes and brightens the skin

• Made from recycled algae

Instructions for use:

Apply a very small amount to the eye area and massage gently until the serum is absorbed. Suitable for daily use. Recommended from the age of 25.

Product benefits:

• No artificial fragrances or unnecessary additives

• No common emulsifiers or preservatives

• 100% vegan and natural

• Handmade in Estonia

• Also suitable for sensitive skin